Diamonds Africa (PTY) LTD is a proudly South African Company.


Our company was established in the year 2000 by Munirah Desai. WE bought OUR first diamond from Mr. Wolf, and accidently called him Mr. Fox. This was the birth of OUR passionate journey into the Diamond World. We have grown from a small private company dealing in polished stones only, into a strong company, affiliated to the South African State Diamond Trader [SDT] and De Beers under a special Beneficiation program. This program has given us the opportunity to be mentioned by a mentored by a major Sightholder company chosen by De Beers. Our company now has several key departments overseen by Munirah supported by family members serving as directors.

OUR MISSION

To unearth the world’s most beautiful diamonds created in fire with passion ravaged and birthed from deep within the earth. Sourced from the world renowned diamond mining company bright, Sparkling and dazzling. Lovingly crafted by the most skilled cutters using the most advanced technology and certified by the most prestigious lab providing the most ethical and responsible promise of BEAUTY WITH A CONSCIENCE resulting in the creation of everlasting memories passed on from generation to generation.


OUR VALUES

 Honourable, Ethical, Compassionate, Accountable.  Adhere to the best practice principals
 A guide to the journey of our life and business


OUR VISION

– Our vision and our values are the strength and support system of our business structure. 

– We aim to be the most efficient, professional and trustworthy diamond polishing company, with a view to become a world player in the diamond industry.

– To be able to achieve profitability, so that we may achieve our dreams of using our dollars to be Sustainable in Benefitting Society


OUR STRENGTHS

– We are one of five historically disadvantaged South Africans selected to participate in the De Beers enterprise development project.

– With on-going support, we have access to a bespoke supply of rough diamonds and a consistent supply of rough stones.

– We proudly hold a De Beers Accredited Buyer status.